Immersive talks, Disney Behind the Scenes, Universal CityWalk, Disney Springs, Full Sail, and free time — with high-level international networking.
AGTU Experience
Schedule · Oct 2026
Who you'll meet
Academic leaders, global executives and international guests. Curated content, no room for improvisation.
9:00 AMTalkService Excellence and the Customer Experience
Mentor and consultant focused on customer delight, employee experience, and service excellence. He spent 15 years as an executive at The Walt Disney Company Brazil, completing the company's management, leadership, and service training programs and leading marketing for TV, events, and music.
2:30 PMTalkThe Future Is Intelligent: Innovation and AI in professional transformation
Bachelor's in Chemical Industrial Engineering from USP Lorena, master's and doctorate in Biotechnology from USP, post-doctorate in Chemical Engineering from USP. Executive MBA in Higher Education Management from UNAMA. She is Adjunct Director of Regulation and Quality and Institutional Census Lead at Grupo SER Educacional S.A.
4:00 PMTalkFrom résumé to migration strategy — how your professional path can open doors in the United States
Senior business and marketing executive with 30+ years in strategy, innovation, and commercial expansion across Latin America (Unilever, Mondelēz, Bunge, Bauducco). In the U.S. market since 2018; senior consultant at Maestro Strategy Consulting since 2022, focused on business structuring and immigration pathways (EB-2 NIW, EB-1, L-1, E-2). BA in Communications (FAAP), marketing graduate studies (ESPM), and executive leadership training (Fundação Dom Cabral).
6:00 PMVisit · eveningDisney Springs · compras al aire libre
Para los estudiantes internacionales de maestría de AGTU, visitar Disney Springs después de encuentros con ejecutivos de Disney ofrece una valiosa experiencia cultural, social y educativa en uno de los destinos de entretenimiento y comercio más reconocidos del Centro de Florida. El lugar concentra tiendas, restaurantes, entretenimiento en vivo y operaciones de hospitalidad en un entorno que refleja la dimensión y sofisticación de la industria global del turismo en Estados Unidos. En esta visita, los estudiantes observan ejemplos prácticos de gestión de la experiencia del consumidor, branding, marketing internacional, operaciones de eventos y actividad económica impulsada por el turismo. La experiencia también favorece la interacción intercultural, el networking y la integración social en un ambiente relajado y dinámico, apoyando la adaptación cultural de estudiantes internacionales. Además, el contacto con un destino reconocido mundialmente como Disney Springs ayuda a comprender el impacto económico y cultural del entretenimiento y la hospitalidad en el desarrollo de Orlando y en la economía de Florida.
Driving Visitation, Economic Impact, and Destination Success
Talk with Patrick Yvars in partnership with Visit Orlando on visitation, economic impact, and Orlando's success as a global destination.
10:00 AMTalk · 10:00 AM–12:00 PMThe New Role of Leadership in the AI Era
More than 35 years in the entertainment industry as a C-level executive and board member. He was CEO of The Walt Disney Company Brazil for over 10 years, leading the implementation, development, and integration of 12 business lines in Brazil. Previously, he was Latin America General Manager for 17 years at the Paramount–Universal Studios joint venture.
1:15 PMTalkAI Without Governance Is Risk Automation
Founder and CTO of Grupo OneSolution, with more than 30 years in technology. A Microsoft technologies and AI specialist, he turns business problems into data and AI solutions that reach production—data analytics, BI, intelligent automation, systems integration, and governance. An Open Mind Brazil member, he leads discussions on responsible AI adoption, LGPD, and Shadow AI with real field cases.
2:15 PMTalk · 2:15–3:45 PMCareer Internationalization as a Competitive Edge
Attorney, master's in Business Administration from Universidade da Amazônia (Unama). Specialist in Business Law and Higher Education Management. Professor. President of Abrafi and General Director of ABMES. Director of Regulation at Grupo SER Educacional.
4:00 PMTalk · 4:00–5:00 PMCommunication in the Age of AI
Marcelo Braga is one of Brazil's leading media executives, with a career built on innovation, audience leadership, and a deep connection to music. He started as a DJ in the 1980s, moved into radio leadership, and led stations and networks in Brazil and Europe to top audience rankings. He has led projects in TV, with major labels and digital platforms. As General Director of Rede Mix, he keeps music at the center alongside strategic business vision. He also leads the launch of Forbes Radio—the brand's first in the world—with lifestyle content and music.
5:15 PMVisit · UniversalVisita a Universal CityWalk
Orlando ofrece importantes beneficios culturales, sociales y educativos que van más allá del entretenimiento. Como destino mundialmente reconocido que recibe visitantes de diversos países y culturas, CityWalk brinda a los estudiantes la oportunidad de vivenciar la cultura social estadounidense, la hospitalidad, las operaciones del sector turístico y los entornos de consumo en un contexto real y dinámico. La visita también fomenta el networking, la interacción intercultural y el fortalecimiento de vínculos entre estudiantes fuera del aula, algo especialmente relevante para estudiantes internacionales en proceso de adaptación a un nuevo entorno académico y cultural. Además, la exposición a uno de los principales polos turísticos y de entretenimiento de Orlando permite comprender mejor la importancia económica y empresarial de las industrias de hospitalidad y turismo en el Centro de Florida, región reconocida internacionalmente por su relevancia en el turismo global, la gestión del entretenimiento y la innovación en la atención al cliente.
8:00 AMExclusive tourDisney operations backstage · Magic Kingdom
Exclusive backstage experience at Magic Kingdom (groups of about 20): technical areas, costumes, infrastructure, and operational processes behind Disney operations.
Free time in the parkFree time in the parkFree time in the park
After the Disney Behind the Scenes Experience, free time at Magic Kingdom to enjoy attractions and the park at your own pace.
Campus visit · Winter Park
Visit to Full Sail, known for entertainment, media, arts, and technology programs with hands-on learning and strong industry ties in the United States.
12:00 PMClosingFarewell and free time in Orlando
Free time after the Full Sail visit for individual activities in Orlando, closing AGTU Experience Orlando 2026.
Selección · edición anterior · Historias reales
Aquí verás una selección de videos con testimonios de participantes de la AGTU Experience Orlando del año pasado: expectativas, momentos del viaje y qué se llevaron — en primera persona.
Escuchar a quien ya vivió este viaje es la forma más honesta de imaginar el tuyo.
Participantes
Edición 2025
Archivo visual
Un recorrido por los escenarios de la inmersión — campus, parques y la ciudad — como la vivieron en la AGTU Experience.
.42a46cc1.jpeg&w=3840&q=75)
.a3b2058b.jpeg&w=3840&q=75)
.7891c617.jpeg&w=3840&q=75)
.2715d504.jpeg&w=3840&q=75)
Questions & contact
Registration for AGTU Experience Orlando 2026 is closed. This channel is for confirmed participants: questions about the schedule, travel logistics, documents, or on-site support.