Immersive talks, Disney Behind the Scenes, Universal CityWalk, Disney Springs, Full Sail, and free time — with high-level international networking.
AGTU Experience
Schedule · Oct 2026
Who you'll meet
Academic leaders, global executives and international guests. Curated content, no room for improvisation.
9:00 AMTalkService Excellence and the Customer Experience
Mentor and consultant focused on customer delight, employee experience, and service excellence. He spent 15 years as an executive at The Walt Disney Company Brazil, completing the company's management, leadership, and service training programs and leading marketing for TV, events, and music.
2:30 PMTalkThe Future Is Intelligent: Innovation and AI in professional transformation
Bachelor's in Chemical Industrial Engineering from USP Lorena, master's and doctorate in Biotechnology from USP, post-doctorate in Chemical Engineering from USP. Executive MBA in Higher Education Management from UNAMA. She is Adjunct Director of Regulation and Quality and Institutional Census Lead at Grupo SER Educacional S.A.
4:00 PMTalkFrom résumé to migration strategy — how your professional path can open doors in the United States
Senior business and marketing executive with 30+ years in strategy, innovation, and commercial expansion across Latin America (Unilever, Mondelēz, Bunge, Bauducco). In the U.S. market since 2018; senior consultant at Maestro Strategy Consulting since 2022, focused on business structuring and immigration pathways (EB-2 NIW, EB-1, L-1, E-2). BA in Communications (FAAP), marketing graduate studies (ESPM), and executive leadership training (Fundação Dom Cabral).
6:00 PMVisit · eveningDisney Springs · open-air shopping
For AGTU international master's students, visiting Disney Springs—after sessions with Disney executives—offers a rich cultural, social, and educational experience at one of Central Florida's most recognized retail and entertainment destinations. The district combines shops, restaurants, live entertainment, and hospitality operations in an environment that reflects the scale and sophistication of the global tourism industry in the United States. Through this visit, students can observe practical examples of consumer experience management, branding, international marketing, event operations, and tourism-driven economic activity. The experience also fosters cross-cultural interaction, networking, and social connection in a relaxed, dynamic setting, supporting international students as they adapt to American culture and lifestyle. Engaging with a globally recognized destination like Disney Springs also deepens understanding of the economic and cultural impact of entertainment and hospitality on Orlando's development and on Florida's economy as a whole.
Driving Visitation, Economic Impact, and Destination Success
Talk with Patrick Yvars in partnership with Visit Orlando on visitation, economic impact, and Orlando's success as a global destination.
10:00 AMTalk · 10:00 AM–12:00 PMThe New Role of Leadership in the AI Era
More than 35 years in the entertainment industry as a C-level executive and board member. He was CEO of The Walt Disney Company Brazil for over 10 years, leading the implementation, development, and integration of 12 business lines in Brazil. Previously, he was Latin America General Manager for 17 years at the Paramount–Universal Studios joint venture.
1:15 PMTalkAI Without Governance Is Risk Automation
Founder and CTO of Grupo OneSolution, with more than 30 years in technology. A Microsoft technologies and AI specialist, he turns business problems into data and AI solutions that reach production—data analytics, BI, intelligent automation, systems integration, and governance. An Open Mind Brazil member, he leads discussions on responsible AI adoption, LGPD, and Shadow AI with real field cases.
2:15 PMTalk · 2:15–3:45 PMCareer Internationalization as a Competitive Edge
Attorney, master's in Business Administration from Universidade da Amazônia (Unama). Specialist in Business Law and Higher Education Management. Professor. President of Abrafi and General Director of ABMES. Director of Regulation at Grupo SER Educacional.
4:00 PMTalk · 4:00–5:00 PMCommunication in the Age of AI
Marcelo Braga is one of Brazil's leading media executives, with a career built on innovation, audience leadership, and a deep connection to music. He started as a DJ in the 1980s, moved into radio leadership, and led stations and networks in Brazil and Europe to top audience rankings. He has led projects in TV, with major labels and digital platforms. As General Director of Rede Mix, he keeps music at the center alongside strategic business vision. He also leads the launch of Forbes Radio—the brand's first in the world—with lifestyle content and music.
5:15 PMVisit · UniversalVisit to Universal CityWalk
Orlando delivers meaningful cultural, social, and educational benefits that go beyond entertainment. As a globally recognized destination welcoming visitors from many countries and cultures, CityWalk gives students the chance to experience American social culture, hospitality, tourism operations, and retail and dining environments in a real, dynamic setting. The visit also encourages networking, cross-cultural interaction, and stronger peer relationships outside the classroom—especially valuable for international students adapting to a new academic and cultural environment. Moreover, exposure to one of Orlando's leading tourism and entertainment hubs helps students grasp the economic and business importance of hospitality and tourism in Central Florida, a region internationally known for global tourism, entertainment management, and customer-experience innovation.
8:00 AMExclusive tourDisney operations backstage · Magic Kingdom
Exclusive backstage experience at Magic Kingdom (groups of about 20): technical areas, costumes, infrastructure, and operational processes behind Disney operations.
Free time in the parkFree time in the parkFree time in the park
After the Disney Behind the Scenes Experience, free time at Magic Kingdom to enjoy attractions and the park at your own pace.
Campus visit · Winter Park
Visit to Full Sail, known for entertainment, media, arts, and technology programs with hands-on learning and strong industry ties in the United States.
12:00 PMClosingFarewell and free time in Orlando
Free time after the Full Sail visit for individual activities in Orlando, closing AGTU Experience Orlando 2026.
Curated · past edition · Real stories
Watch a curated selection of testimonial videos from AGTU Experience Orlando participants last year — expectations, trip highlights, and takeaways, straight from the community.
The most honest way to picture your own journey is to listen to someone who has already lived it.
Participants
2025 edition
Visual archive
A walk through the places that shape the immersion — campus, parks, and the city — the way AGTU Experience attendees lived it.
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Questions & contact
Registration for AGTU Experience Orlando 2026 is closed. This channel is for confirmed participants: questions about the schedule, travel logistics, documents, or on-site support.